About Me
Hello.
I’m Kendall Johnson, a product designer with a background in psychology and a passion for transforming complexity into clarity. What began as childhood sketches evolved into a career grounded in visual storytelling, systems thinking, and user behavior. With formal training in behavioral research and statistics, I bring a user-centered lens to every project — grounded in data, guided by empathy, and driven by purposeful design. I’ve led initiatives across enterprise platforms, AI tools, and B2B systems, often owning the process from strategy through execution.
What I Do
I specialize in designing end-to-end experiences, shaping product direction, and simplifying complex workflows at scale. My approach is collaborative and pragmatic — rooted in the belief that great design helps businesses move faster and users feel seen. Let’s build systems that work beautifully and intelligently.
Design Praise from Fotune 100 CEO + Leadership
Stories of Successful Design Collaborations with Teams
“Ask Sam is now live and it's already answered 1.5 million questions. Innovation like that doesn’t just happen. It takes people on different teams – on different continents – all working together, chasing the sun, and staying focused on serving the end users of their products." Hear testimonial from J. Furner
“The Sam's team is doing a great job of transforming the way we work. They're developing new apps for associates to improve speed and productivity. A great example is the Ask Sam app. Using technology to solve problems has become a mindset for Sam's Club, and I'm pleased with the progress the team is making."
“We could not have built this without your leadership and design expertise. You were instrumental in making Ask Sam a world class product.Thank you to you, and Brynne for everything you did to help make sure we are delivering top quality work and not only meeting - but exceeding user expectations."
“We could have not built this product without your help and design leadership. Even though we are technically a client, our developers and entire team view you as one of our own. Thank you for all that you have done to help OM become what it is today. Your leadership and expertise is truly invaluable. ”
“We couldn't have built Offer Manager without your help. You were brought into a tough situation with hesitation from a team of developers and quickly built trust and turned that around. Your research and design skills were invaluable. We really enjoyed working with you and felt like you were truly a part of the team.”
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